What is the fundamental purpose of sentiment analysis on social media?
– to support customers in conveying the desired emotion in their messages
– to improve customer service by evaluating customer reactions in real-time
– to identify customers and direct them to other digital channels
– to improve the ability of AI to generate and understand natural language
Answer:
social media sentiment analysis tells you how people feel about your brand online. Rather than a simple count of mentions or comments, sentiment analysis considers emotions and opinions. It involves collecting and analyzing information in the posts people share about your brand on social media.