1)     ABC Ltd. is a renowned company in Kirti Nagar Market of Delhi for manufacturing quality furniture. From last 20 years. ABC

1)     ABC Ltd. is a renowned company in Kirti Nagar Market of Delhi for manufacturing quality furniture. From last 20 years. ABC Ltd. has occupied the No. 1 position in the market. It also  specialised in imported furniture besides domestic one. It manufactures for both commercial and residential/domestic use. For this, company has hired two managers, one each for commercial department and residential department. Mr. Sharma, who is the incharge of manufacturing furniture for commercial purpose, got the target of manufacturing 100 pieces of office tables from a corporate house. To achieve this target, Mr. Sharma had to operate on double shifts due to power failure most of the time. He is able to manufacture 100 pieces of office tables but a higher production cost.

Whereas, Mr. Gupta, who is the incharge of manufacturing furniture for residential/domestic use, got the target of manufacturing 50 double beds for an Ashram in Vrindavan. Mr. Gupta concentrated more on manufacturing beds with fewer resources (i.e. cutting down the cost of production.) due to which he could not achieve the target.

(a)   From the two, which manager is effective but not efficient?

(b)   Name the manager who is efficient but not effective?

(c)   What should be the ideal aim of managers in the given situations?  5​

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