Many marketers have tried and failed with “green marketing” programs. Identify and briefly describe the two main problems with suc

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1. Problems with Green Marketing programs

   Explanation:-

   Introduction:-

   The green marketing is a marketing strategy that provides value to the customers and at the same time it improves the society well being too. The green marketing is also called as the societal marketing.

   Benefits of green marketing campaigns:–

   Any company that follows green marketing gets various benefits such as:

   • Long term expansion and growth of the firm.
   • Maintain good and loyal customer relations.
   • Helps in building competitive advantage.
   • Helps in achieving goodwill to a great extent.

   Two main challenges of green marketing:–

   Green marketing is not adopted by the companies worldwide due to several restrictions. Two of them are as follows:

   • Needs high investment in technologies
   • Green products are expensive

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